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Gutter Cat Gang Shows How NFT Collections Try to Stay Relevant – Decrypt

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Cat movies acquired greater than 26 billion views on YouTube in 2014 alone, in accordance to a 2015 research paper revealed by Indiana University. Given these statistics, together with the truth that cats have been known as the “unofficial mascots of the internet,” it’s no shock the preliminary Gutter Cat Gang NFTs, a collection of 3,000 unique cats, sold out in 10 minutes when it launched in June. Back in 2017, the first truly viral NFT project—though cryptoland wasn’t widely using the term NFT but—was CryptoKitties.

In July, the Gutter Cat Gang mission expanded to Gutter Rats, and this previous weekend, the workforce launched Gutter Dogs and Gutter Pigeons. The canine now have a ground value of 1.5 ETH (about $5,000) on OpenSea, the pigeons 0.9 ETH ($3,000). Compare that to the present 5.4 ETH ground ($18,000) for the unique Gutter Cats.

While this launch didn’t have almost the identical buzz as a drop just like the Bored Ape Yacht Club’s Mutant Apes in August, the trail that the Gutter Cat Gang assortment has taken is an effective instance of a few of the inventive efforts that NFT collections are taking currently to keep recent and related.

In July, the mission launched Gutter Rats (present ground value: 1.1 ETH) and was then fairly quiet till September, when it launched Gutter Species Passes, an NFT ticket that entitled folks to one of many third and fourth species (which turned out to be canine and pigeons).

The passes hit $16 million in trading volume within the first 24 hours—earlier than anybody knew what the subsequent species could be. And while Gutter Cat Gang has sunk to No. 130 in total NFT assortment rankings up to now 30 days according to DappRadar, the Gutter Species Passes rank No. 41 total. 

The preliminary 3,000 Gutter Cats have 123 distinctive properties with various rarities in 9 classes (fur, background, eyes, mouth, shirt, hat, earrings, necklace, bears), and like most collections now, there’s a story: In 2050, people have deserted the publish-apocalyptic remnants of society on Earth and gone interplanetary. Since our absence, cats have taken over (naturally), and one crime-ridden, nondescript metropolis is inhabited by a bunch of cats referred to as The Gutter Cat Gang.

Like different scorching NFT tasks, the founders know they want to maintain constructing the group past new drops or different steps motivated by “floor is lava” value pumping. (GCG has grown its Twitter following to 37,000, and its Discord channel maintains an energetic group of two,000 members.) 

To accomplish that, over the previous few months Gutter Cat Gang has introduced collaborations with prominent NFT artists, restricted version comic book releases, customized framed prints of NFTs, and an preliminary grant of $500,000 to help its utility DAO and assist additional strengthen group-led initiatives. 

Gutter Cat Gang has additionally developed a notable partnership with House of Kibaa, an rising V.R. studio. House of Kibaa is creating animated 3D avatars obtainable for all Gutter species, with the group eligible to unique raffles free of charge upgrades, together with weapons, wearables, automobiles, pets, and actual property like lure homes and mansions within the House of Kibaa metaverse

And the gathering is venturing into the bodily world.

On September 17, Gutter Cat Gang held its first GutterCon, a 3-day group occasion in Las Vegas. Throughout the occasion, boundaries between the digital and actual world merged by way of group meet-ups. Holders of cats, rats, or species passes acquired additional sweeteners like airdrops from revered NFT artist and illustrator JP Downer, in any other case referred to as Pop Wonder

Although the cats will doubtless at all times stay the premier assortment (without end be capped at 3,000 NFTs), the extra species drops, collabs, and stay occasions are examples of what’s rapidly changing into the mannequin for the way NFT collections maintain their momentum going. 

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(This story has not been edited by CryptoNFT | Latest News Live and is revealed from a syndicated feed.)

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