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HomeNewsBusinessDapper Labs Acquires Influencer Platform Brud, Launches Unit Focusing on DAOs

Dapper Labs Acquires Influencer Platform Brud, Launches Unit Focusing on DAOs

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Non-fungible token (NFT) powerhouse Dapper Labs has acquired the influencer platform Brud and is launching a brand new enterprise dubbed “Dapper Collective” that may focus on serving to communities construct decentralized autonomous organization (DAOs) by way of its Flow blockchain.

  • No phrases had been disclosed, however the compensation was all equity-based, in line with Dapper, the corporate behind the favored NBA Top Shot NFT market.
  • The Dapper Collective unit might be led by Brud CEO Trevor McFedries.
  • Brud is a well-known start-up behind the fictional digital celeb Lil Miquela, in addition to social DAO Friends with Benefits, whose token has a market cap of just about $77 million.
  • McFedries and his workforce will work with unique IP and on-line platforms to introduce methods to transition creators and customers into house owners, giving them higher capability to affect and share their tales with the world, in line with Dapper.
  • “We believe decentralization of these communities through DAOs really strengthens the content that they will produce,” Amanda Schwartz, vp of operations and technique at Dapper Labs, informed CoinDesk.
  • Schwartz added that McFedries and his workforce will develop a method and roadmap for “developing tools we will offer to creators’ platforms of all kinds within the Flow ecosystem.”

Read extra: Dapper Labs Is Bringing Its NFTs to the NFL

Additional reporting by Nelson Wang

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